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Senior AI Marketing Automation Specialist

Hi, I'm Kiko Hernández Sáez

I build AI agents and marketing automation that keep a human in the loop. My background is SEO and YouTube growth, which is where I learned to make systems earn their keep.

Kiko Hernández Sáez

Career

Career at a glance

From running my own channel and servers to leading SEO and automation teams.

+8 years leading high-ROI campaigns and strategies

💼

Professional work

  1. 2019–2021

    SEO & Account Manager

    Limbic ↗ · B2B agency

  2. 2021–2022

    SEO Consultant + Web Manager

    Freelance · B2B clients

  3. 2022–2024

    SEO Specialist → SEO Manager (Euro-Asia)

    Rankia ↗ · Fintech, fully organic

  4. 2024–2025

    SEO Manager

    Reverse Tech ↗ · Web2App performance

  5. 2025–now · Latest

    Senior AI Marketing Automation Specialist

    Reverse Tech ↗ · Web2App performance

🚀

Own projects

  1. 2010–2024

    YouTube Creator

    KIKONUTINO · 160K subscribers ↗ · Gaming media

  2. 2012–2019

    Game server network

    Kikonutino Server · 235K players · System administration

  3. 2019–now

    Founder / SEO

    KikonutinoMods.com ↗ · Niche content site

🎓 Education

Computer Science Degree

2016–2022

UPV · Systems and Networks

Advanced Technical SEO Master

2022–2023

Webpositer Academy · Honors

Results

Key numbers

7.5M

Yearly organic clicks

Rankia, up from 4M

60K+

Ranked keywords

Reverse Tech, in under a year

12

International sites

Led SEO across Euro-Asia

160K

Subscribers

KIKONUTINO, 30M+ views

235K

Players

Game server network

200K

Monthly users at peak

KikonutinoMods.com

How I work

Agents do the work, I make the calls

Every agent loop ends with a human decision, and every decision becomes a rule.

  1. 1
    AI agent: Agents work in parallel
  2. 2
    Automated check: Tests and reviewer agents filter the noise
  3. 3
    Data and memory: Hub escalates only what needs judgement
  4. 4
    Human decision: I decide: approve, reject or redirect
  5. 5
    Data and memory: Saved as a rule: my exact words and the date
  6. 6
    AI agent: Every agent reloads the rules

The loop repeats: a decision I make once is applied by every agent from then on.

Hard stops: always my call

Some actions never run on autopilot. Agents prepare everything, then wait. A run waiting on me is reported as "blocked on approval", never guessed around.

Approval with provenance

My approvals travel between sessions as my exact words with a date. A paraphrase never counts as approval, and an approval never stretches beyond what my words cover.

  • Spending money Purchases, paid services, anything above a cap.
  • Going public Publishing, scheduling or moving a release date.
  • Deleting anything Footage, data or history. Agents stop and report instead.
  • Shipping code Every push is confirmed, with an identity check first.
  • Signing off quality Specs before building, releases before shipping.

Tech stack

Tools I build with

AI and agents

  • Claude Code
  • Claude API
  • OpenAI API
  • Custom MCP servers
  • Google ADK
  • n8n
  • Slack bots
  • RAG
  • Embeddings

Cloud and infrastructure

  • Google Cloud
  • Cloud Run
  • Terraform

Languages and frameworks

  • Python
  • TypeScript
  • Next.js
  • Astro
  • FastAPI
  • Remotion

Marketing, data and growth

  • Search Console
  • GA4
  • Ahrefs
  • Semrush
  • Screaming Frog
  • YouTube APIs

Certifications

Certified where it counts

  • Google Analytics Certified
  • Google Search Console Expert
  • Ahrefs Certified
  • Semrush SEO Toolkit Certified

Let's build something together

Got a workflow to automate or a channel to grow? Tell me about it.